Project details
Client:
Novartis - Kisqali
Tool:
Youssef Headr
Novartis Cycle Meeting - This is our year
I created the full visual campaign for Novartis’ Cycle Meeting — from the dynamic key visual to roll-ups, teaser materials, and a fully branded presentation template. The concept was built around energy, focus, and momentum to align with the meeting's core message: ‘This is Our Year’. Every asset was crafted to motivate and unify the team through bold design, clear messaging, and visual impact.
Visual Storytelling:
The track represents the competitive pharmaceutical landscape, with clearly defined lanes suggesting structure, discipline, and direction.
The athlete’s stance conveys determination and energy—just like a sales force primed to launch into the next phase.
Words like “Focused,” “Equipped,” “Unstoppable,” and “Empowered” float powerfully around the scene, reinforcing team values and mindset.
The phrase “THIS IS OUR YEAR” is stamped boldly on the track to position the message as both a challenge and a declaration of purpose.
Visual Storytelling:
The track represents the competitive pharmaceutical landscape, with clearly defined lanes suggesting structure, discipline, and direction.
The athlete’s stance conveys determination and energy—just like a sales force primed to launch into the next phase.
Words like “Focused,” “Equipped,” “Unstoppable,” and “Empowered” float powerfully around the scene, reinforcing team values and mindset.
The phrase “THIS IS OUR YEAR” is stamped boldly on the track to position the message as both a challenge and a declaration of purpose.
Visual Storytelling:
The track represents the competitive pharmaceutical landscape, with clearly defined lanes suggesting structure, discipline, and direction.
The athlete’s stance conveys determination and energy—just like a sales force primed to launch into the next phase.
Words like “Focused,” “Equipped,” “Unstoppable,” and “Empowered” float powerfully around the scene, reinforcing team values and mindset.
The phrase “THIS IS OUR YEAR” is stamped boldly on the track to position the message as both a challenge and a declaration of purpose.
Campaign Assets:
I developed a full campaign ecosystem around this key visual, including:
Roll-ups for physical presence at the event
Teaser visuals for internal email or WhatsApp pre-event excitement
A custom presentation template designed to maintain visual consistency throughout speaker sessions, reports, and product updates
Design Language:
Bold typography to command attention and motivate
Warm, energetic tones (especially the orange) to symbolize enthusiasm, leadership, and health
Dynamic lighting and depth to create movement and emotional engagement
Subtle branding elements to ensure alignment with Novartis' visual identity while injecting fresh energy
Campaign Assets:
I developed a full campaign ecosystem around this key visual, including:
Roll-ups for physical presence at the event
Teaser visuals for internal email or WhatsApp pre-event excitement
A custom presentation template designed to maintain visual consistency throughout speaker sessions, reports, and product updates
Design Language:
Bold typography to command attention and motivate
Warm, energetic tones (especially the orange) to symbolize enthusiasm, leadership, and health
Dynamic lighting and depth to create movement and emotional engagement
Subtle branding elements to ensure alignment with Novartis' visual identity while injecting fresh energy
Campaign Assets:
I developed a full campaign ecosystem around this key visual, including:
Roll-ups for physical presence at the event
Teaser visuals for internal email or WhatsApp pre-event excitement
A custom presentation template designed to maintain visual consistency throughout speaker sessions, reports, and product updates
Design Language:
Bold typography to command attention and motivate
Warm, energetic tones (especially the orange) to symbolize enthusiasm, leadership, and health
Dynamic lighting and depth to create movement and emotional engagement
Subtle branding elements to ensure alignment with Novartis' visual identity while injecting fresh energy