Scope: Branding, Visual Identity, 3D Modeling, Packaging Design
Project Overview:
Flair Cosmetics is a refined beauty brand dedicated to elegance through simplicity. The project involved developing a complete brand identity that communicates the essence of understated luxury. From concept to execution, the focus was on designing a sophisticated visual system that resonates with a clientele seeking calm, confident beauty.
Creative Direction:
At the heart of the brand is a custom logotype featuring a fluid, elegant ‘F’. The flowing curves reflect the gentle motion of applying cosmetics, hinting at femininity and grace without being overly ornamental. The design was intentionally minimal yet expressive, offering a timeless impression that aligns with modern beauty standards.
3D Modeling & Packaging Visualization:
To bring the brand to life in the physical realm, I designed a set of 3D cosmetic product models, including lipstick tubes, cream jars, and outer packaging. Using realistic textures and lighting, I crafted photorealistic renders that helped the client visualize how the brand would translate onto shelves and into consumers’ hands. The 3D work not only added depth to the presentation but also helped secure the client’s approval and subsequent sale of the brand.
Result:
The final brand identity was successfully sold and praised for its elegance, clarity, and visual cohesion. The client appreciated the seamless integration of identity and packaging, and the 3D renders became a key asset in communicating the brand’s potential across both digital and physical touchpoints.
3D Modeling & Packaging Visualization:
To bring the brand to life in the physical realm, I designed a set of 3D cosmetic product models, including lipstick tubes, cream jars, and outer packaging. Using realistic textures and lighting, I crafted photorealistic renders that helped the client visualize how the brand would translate onto shelves and into consumers’ hands. The 3D work not only added depth to the presentation but also helped secure the client’s approval and subsequent sale of the brand.
Result:
The final brand identity was successfully sold and praised for its elegance, clarity, and visual cohesion. The client appreciated the seamless integration of identity and packaging, and the 3D renders became a key asset in communicating the brand’s potential across both digital and physical touchpoints.
3D Modeling & Packaging Visualization:
To bring the brand to life in the physical realm, I designed a set of 3D cosmetic product models, including lipstick tubes, cream jars, and outer packaging. Using realistic textures and lighting, I crafted photorealistic renders that helped the client visualize how the brand would translate onto shelves and into consumers’ hands. The 3D work not only added depth to the presentation but also helped secure the client’s approval and subsequent sale of the brand.
Result:
The final brand identity was successfully sold and praised for its elegance, clarity, and visual cohesion. The client appreciated the seamless integration of identity and packaging, and the 3D renders became a key asset in communicating the brand’s potential across both digital and physical touchpoints.
